Playa Luxury Cayo Santa María: Where luxury and paradise meet

By Yoanna Cervera Hernández

In the heart of Cuba’s north-central coast, where the sun kisses the turquoise waters and the white sand stretches like an infinite canvas, the Gaviota Tourism Group marks a new milestone in hospitality. With the inauguration of its “Playa Luxury” product at the Hotel Playa Cayo Santa María, the company raises the standard of luxury on the island and creates a unique experience that combines exclusivity, sophistication and the warmth that characterizes Cuban tourism products.

During the inauguration, Gaviota Tourism Group President Carlos M. Latuff stressed that Playa Luxury is more than a service; it is a promise of excellence. “This concept represents the best of luxury in Cuba: exclusivity, personalized attention and unique experiences, always in harmony with our surroundings and the warmth of our people,” he said. Every detail, from design to services, has been carefully thought out to exceed the expectations of the most demanding guests.

The event, which brought together distinguished guests, tour operators and specialized press, celebrated the opening of this new offer and highlighted Gaviota’s commitment to innovation and excellence in the tourism sector. “Welcome to a new way of experiencing luxury in Cuba,” concluded the president, inviting those present to discover this jewel in the Caribbean.

Commercial Director Yamila Herrera guided guests on a tour of the facilities to detail the features that make Playa Luxury an unparalleled option. With a total of 66 rooms (60 Luxury Standard and 6 Suite Luz), this product is designed exclusively for adults, offering an atmosphere of tranquility and exclusivity.

Each Playa Luxury guest can enjoy a series of benefits that distinguish them from others. From the moment of their arrival, they are greeted with an early check-in and a distinctive bracelet that grants them access to a private reception, located just off the main lobby. Here, they are introduced to their butler, a personalized concierge service that manages every detail of their stay: from booking dinners and massages, to arranging activities and transfers.

Exclusive experiences and premium services are also among the highlights. Guests can enjoy high-quality breakfasts, lunches and dinners, prepared with fresh ingredients and presented with a touch of elegance in a private restaurant. In addition, they have preferential access to the hotel’s other restaurants, such as the buffet and plaza options, as well as additional services including massages and transportation to and from the airport, booked as part of their package.

For those who wish to explore the surroundings, Playa Luxury offers means of comfortable and fast transportation. Those with a driver’s license can drive the vehicles available within the complex, facilitating their mobility to the Plaza Gallery, a nearby space where artisan stores, boutiques and cultural options are located.

This new concept, which combines the natural beauty of Cayo Santa María with high-end services and personalized attention, promises to become the preferred destination for those seeking a unique and unforgettable experience in the Caribbean.